Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Marketing Anchors

Marketing Anchors

Show more

All content

Quick access by topics
  • Marketing Publication

    The Power of Culture

    Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.
  • Sports Survey

    Global attitudes towards the World Cup 2018 in Russia

    The latest Ipsos Global Advisor survey was conducted in 27 countries around the world and explores the attitudes towards the FIFA World Cup 2018 in Russia among those aware of the upcoming tournament. The survey was conducted online among adults aged under 65.
  • Digital Publication

    Attention 2.0: Viewability with Brand Impact

    The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
  • Karl Ashworth joins Ipsos's Social Research Institute

    Karl Ashworth joins the UK’s leading team of survey methodologists, as Head of Data Analytics at Ipsos Social Research Institute.
  • Ethnography Publication

    Rules for the perfect gift

    ‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity
  • Immigration Survey

    Attitudes towards Immigration after Windrush

    Immigration attitudes remain more positive than pre-Brexit vote, but only one in five say they have become more positive about immigration since then