Insights Hub

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• Politics Survey

  Ipsos poll for Oxfam Scotland

  A majority of Scots do not think the tax system is fair and want taxes raised for the wealthiest according to a new poll we conducted for Oxfam Scotland.

  06.11.12
• Politics Survey

  Marketing to women

  Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.

  05.11.12
• Politics Survey

  Europe: It's Back

  Simon Atkinson discusses in The Huffington Post whether Europe has ever been an important issue for voters.

  01.11.12
• Politics Survey

  Majority of Scots support lowering the drink drive limit

  On the day that MSPs debate proposals to lower drink drive limits in Scotland, our poll reveals that a majority of the public support a reduction of those limits.

  01.11.12
• Politics Survey

  The acceptability of carrots

  Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.

  01.11.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Social Media Survey

  Why is the pace of social media change so glacial in some companies?

  Eoghan O'Neill of Ipsos Digital argues in The Wall that, even now, organisations seem reluctant to join the social media party.

  31.10.12
• Consumers Publication

  Want to know more about tablet users?

  The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.

  29.10.12
• Housing Survey

  Halifax Housing Market Confidence Tracker

  Public continues to expect house prices and private rents to increase in the next 12 months according to the October Housing Market Consumer Confidence survey by Ipsos for the Halifax.

  27.10.12
• Market Research Survey

  `No Mr Bond... I expect you to buy'

  Joe Marshall, head of Ipsos InnoQuest writes in Marketing that product placement is a win for new product launches and for James Bond.

  26.10.12
• Politics Survey

  New Trends in shopping

  Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.

  26.10.12
• Politics Survey

  The Scottish independence campaign is losing ever more ground

  One in four supporters have deserted the nationalist cause in 2012 writes Mark Diffley in the New Statesman.

  26.10.12