Insights Hub

All content

• Public opinion Publication

  A to Z of Qualitative Methods and Techniques

  Ipsos's qualitative team bring people and policymakers together, giving you insights which spring from a real understanding of people's lived experience. Our creative research helps drive the social and policy agenda and enables our clients to make better decisions.

  12.12.12
• Politics Survey

  Is Britannia cool again?

  Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.

  12.12.12
• Public opinion Publication

  Day of Discovery

  A new method combining back-to-back group discussions and depth interviews in one day, one location.

  12.12.12
• Public opinion Publication

  Qualitative Research and Web 2.0

  Create more ways to engage with participants, using blogging, apps, and project websites. These tools add more value to face-to-face research - at low cost.

  12.12.12
• Politics Survey

  Ipsos Political Monitor December 2012

  The December Ipsos Political Monitor shows that despite the public's economic optimism falling sharply, Ed Balls has lost his lead over George Osborne in being seen as the most capable Chancellor.

  12.12.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Understanding Society December 2012

  This issue of Understanding Society brings together experts from across the Ipsos Social Research Institute to consider the period of extraordinary change many nations have witnessed over the last few years, since the 2007/8 global economic crisis.

  11.12.12
• Public opinion Publication

  21st Century Welfare

  This report, bringing together Ipsos's latest research, examines the giant evils as conceived by Beveridge, places them in the context of today's society and explores how they are experienced.

  11.12.12
• Family Survey

  Poll on Gay Marriage

  A new Ipsos poll on attitudes to gay marriage found that around three quarters of people are unopposed to gay marriage.

  11.12.12
• Consumers Survey

  What do consumers think of 4G?

  New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.

  10.12.12
• Politics Survey

  Fewer than half of Scottish solicitors use social media for networking

  Solicitors under 45 are most likely to use social media platforms in Scotland according to Law Society of Scotland research - but fewer than half currently use the three main social media platforms for professional purposes

  07.12.12
• Politics Survey

  How voters will respond to the autumn statement

  Ben Marshall and Tom Mludzinski analyse the Autumn Statement and public opinion around the Chancellor's key announcements.

  07.12.12