Insights Hub

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• Politics Survey

  The social dynamics of online forums

  Online forums cover diverse specialist subjects, yet they have many social characteristics in common. Eoghan O'Neill of Ipsos Digital points out some commonalities

  14.09.12
• Politics Survey

  Digital Mad Men: Turn on? Or click off?

  Ines Nadal of Ipsos ASI highlights in Campaign why digital media offers a great canvas to make compelling advertising that communicates, appeals, excites and entertains.

  14.09.12
• Politics Survey

  Fifty shades of opportunity

  Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.

  14.09.12
• Consumers Publication

  Next Level: Observations on the UK gaming market

  The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?

  13.09.12
• Consumers Publication

  Leveraging social media

  Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.

  13.09.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  ASI Digital event - the smart device revolution

  Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.

  13.09.12
• Royal Family & Monarchy Survey

  Public supports new Britannia to showcase Commonwealth trade opportunities

  More than half of Britons (56%) believe the proposal to build a Commonwealth Flagship to be appealing or very appealing, according to a recent poll for Clearline Communications.

  13.09.12
• Consumers Publication

  ASI Digital event - leveraging the social media paradox

  The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.

  13.09.12
• Politics Survey

  Where are all the cyclists?

  Steven Hope explores SHS data to estimate Scotland's cycling potential

  13.09.12
• Consumers Publication

  ASI Digital event - the truth about digital and engagement

  From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.

  13.09.12
• Reputation Publication

  INTELLIGENCE: Strategic Social Media Listening

  Download the latest presentation on strategic social media listening as presented at our webinar on 12 September 2012.

  12.09.12