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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    A look ahead to the first votes in the US GOP primary

    With the first votes to be cast in the GOP primary race less than a month away, Sir Robert Worcester takes a look at the standing of all the candidates.
  • Politics Survey

    The changing face of media consumption

    UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.
  • Politics Survey

    Reuters/Ipsos Political Monitor December 2011

    The December Reuters/Ipsos Political Monitor shows Conservative support has risen significantly since November while over half think Cameron and Osborne have handled the current economic crisis in Europe well
  • Consumers Survey

    Media Research: Reasons to be cheerful

    In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
  • Politics Survey

    Scots support early referendum as support for independence increases

    Over a third of voters now back a fully independent Scotland in a referendum which most Scots want to be held within the next two years, as revealed in our new poll for The Times and the Sun.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    Mum's gone to...McFly?!

    As the reality TV season starts to draw to a close what is Ipsos ASI's view on how programme sponsorship has fared? Louise Brice writes in MediaWeek.
  • Politics Survey

    Scottish Public Opinion Monitor: December 2011

    As a momentous 2011 draws to a close, public backing for the SNP has slightly increased, giving the party double the support enjoyed by Labour in our latest Holyrood poll.
  • Public opinion Publication

    Understanding Society - December 2011

    In our latest issue of Understanding Society we round up how public opinion has been affected by the major events of an extraordinary year, and what it means for politicians, policy makers and public services in the future.
  • Politics Survey

    The High Street is dead, long live the High Street

    Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
  • Investors Survey

    Brand Loyalty

    Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
  • Politics Survey

    The 'lost decade' of retrenchment

    Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.