Insights Hub

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• Investors Survey

  The customer comes first

  Chris O'Brien reports on the changing outlook of Britain's financial journalists

  10.10.11
• Politics Survey

  Why brands need a social media reality check

  Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers

  07.10.11
• Investors Survey

  Social networks: size isn't everything

  Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.

  07.10.11
• Market Research Publication

  Winning with Shoppers

  In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.

  07.10.11
• Politics Survey

  In need of a paddle: the challenges facing Willie Rennie and the Scottish Liberal Democrats

  Ahead of the Scottish Liberal Democrat annual conference, Christopher McLean says it is clear that there are a number of key challenges facing its new leader Willie Rennie.

  07.10.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Market Research Publication

  Different Worlds - The New Consumers

  The end of summer: our summer business review brings together all our recent thought pieces, with an introduction by Chief Executive Ben Page.

  06.10.11
• Investors Survey

  Conservatives trusted on their traditional strengths while public prefer Labour on `softer' issues

  The Conservatives are most trusted by the public to preserve law and order while Labour are most trusted to give children and young people a good start in life and be fair to all sections of society.

  06.10.11
• Investors Survey

  Ipsos shortlisted at 2011 MRS Awards

  We are delighted to announce that Ipsos has been shortlisted for seven awards at the MRS Awards 2011.

  05.10.11
• Politics Survey

  Conservatives are trusted on their traditional strengths while the public prefer Labour on `softer' issues

  The Conservative Party is most trusted by the public to preserve law and order, encourage individuals to take responsibility for themselves and promote family values.
  
  Labour are most trusted to give children and young people a good start in life and be fair to all sections of society
  
  Liberal Democrats struggle to gain traction on many issues - although their best score is on protecting the environment

  05.10.11
• Politics Survey

  Conservative support among women

  Contrary to reports in the Observer and Guardian, our polls show no collapse in Conservative support among women between May 2010 and September 2011

  04.10.11
• Politics Survey

  Miliband's image improves, but still behind Cameron on key leadership qualities

  Although he trails the Prime Minister on most aspects and is lowest of the three leaders on likeability, Ed Miliband's image has improved since last December, especially when it comes to understanding the problems facing Britain
  
  Cameron has clearest vision for Britain, most capable and best in crisis but also seen as out of touch
  
  Nick Clegg is seen as likeable but also more style than substance

  27.09.11