Insights Hub

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• Market Research Publication

  Perceptor Plus

  A comprehensive, predictive approach
  for building strong brands.

  01.06.09
• Market Research Publication

  Three New Product Innovations

  Three new products success factors that you should measure, control and own.

  01.06.09
• Consumers Publication

  Thoughtpiece - The Mobile Generation

  How to reach respondents in mobile-only households.

  01.06.09
• Market Research Publication

  Ipsos Health Flyer

  Ipsos Health focuses on providing pharmaceutical companies in the UK with a holistic understanding across all healthcare stakeholders and customer groups. We have a particular expertise in helping clients understand how to operate when faced with complex policy issues.

  01.06.09
• Politics Survey

  Ipsos Political Monitor May 2009

  Ipsos's May Political Monitor shows that among those absolutely certain to vote, the Conservative Party lead the Labour Party by 22 points.

  01.06.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Development and testing of the Scottish GP Access Survey questionnaire

  We were commissioned by the Health Department of the Scottish Government to develop and test a short questionnaire and accompanying letter on access to GP surgeries.

  31.05.09
• Politics Survey

  Glasgow Housing Association - Purpose and Direction

  Glasgow Housing Association (GHA) commissioned Ipsos to conduct qualitative and quantitative research to provide an independent assessment of the extent to which the GHA `purpose and direction' strategy matches the aspirations and priorities of tenants.

  30.05.09
• Consumers Publication

  Want to cut public spending? Spend more on advertising!

  "Want to cut public spending? Spend more on advertising!" presents how governmental communication campaigns in the UK proved more cost-effective than getting regulations tougher.

  29.05.09
• Politics Survey

  Issues Index May 2009

  Ipsos's May Issues Index shows that, according to the public, the economy remains the most important issue facing the country.

  29.05.09
• Investors Survey

  Business Elite consuming more new media, but traditional media holding firm for now

  Europe's senior business people are changing the way they consume media, new research from Ipsos MediaCT has found. But despite being early adopters of new technology, they still rely on traditional media for news and information.

  28.05.09
• Investors Survey

  PR agencies contracts at risk during recession

  Members of Ipsos's Reputation Council - communication directors from Europe's leading organisations - clearly believe there will be less outsourcing of reputation management services.

  26.05.09