Insights Hub

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• Investors Survey

  Public concern about unemployment increases with the rate of joblessness

  Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about unemployment, a five point increase on last month and the highest level of concern measured since December 1998.

  24.08.09
• Politics Survey

  August 2009 Issues Index

  Ipsos's monthly Issues Index shows that three in ten respondents (30%) are concerned about Unemployment, a five point increase on last month and the highest level of concern measured since December 1998. This comes after the release of ONS figures showing the number of unemployed at 2.435 million - the highest figure since 1995.

  24.08.09
• Reputation Publication

  core Summer 09 - Reputation Centre News Round-up

  It has been a busy few months in the Reputation Centre.

  17.08.09
• Consumers Publication

  The Pocket Knife Effect

  A little over a year ago a curious phenomenon took place in newsagents and corner shops across the UK. After an absence of four years Cadbury's Wispa bars, withdrawn because of poor sales and production problems, suddenly re-appeared on the shelves and instantly became the most successful chocolate bar product `launch' in decades.

  16.08.09
• Reputation Publication

  core Summer 09 - Brand Influencers

  Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.

  15.08.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Reputation Publication

  core Summer 09 - Ideas in the Pipeline

  Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.

  15.08.09
• Reputation Publication

  core Summer 09 - Leading Edge

  Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.

  15.08.09
• Reputation Publication

  core Summer 09 - Getting the Green Light

  In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?

  15.08.09
• Market Research Publication

  American and British Consumers Are Highly Receptive to Smart Grid Technology Concept

  A recent study gauging U.S. and UK consumer awareness and attitudes towards Smart Grid Technology found that while most were previously unfamiliar with Smart Grid technology, once exposed to a description of Smart Grid Technology, respondents in both countries were receptive to the idea of Smart Grid.

  14.08.09
• Politics Survey

  NHS is as important as economy in determining public vote

  Newly released data from a June survey for the public sector trade union UNISON shows that the NHS remains a key election issue, despite the recession. Ninety-six per cent of the public say the NHS will be an important factor in deciding how they vote at the next general election. This compares to the economy (important for 93%), crime (92%), public services (85%), schools (85%) and Britain's relationship with Europe (70%).

  11.08.09
• Public opinion Publication

  Attitudes to Housing

  This report presents the results of a programme of research Ipsos conducted on behalf of Communities and Local Government exploring public attitudes towards housing issues. In particular the research focused on the views and experiences of those in the social and private rented sectors.

  06.08.09