Insights Hub

All content

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  Trends & Prospective Publication

  Alcoholic drinks: what's trending?

  The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.

  14.03.18
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  Market Research Publication

  Ipsos Research Highlights - February 2018

  Ipsos's Research Highlights for February 2018 includes Scotland Perils of Perception, a rise in public concern for the NHS and the most popular Royals.

  27.02.18
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  Data Science Publication

  Index Design: The Pursuit of (Consumer) Happiness

  Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.

  20.02.18
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  Public Health Publication

  Adhering to adherence. The no-blame approach

  Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.

  15.02.18
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  Middle-class Publication

  African Lions: Who are Africa’s rising middle class?

  The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

  13.02.18

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Market Research Publication

  Ipsos Research Highlights - January 2018

  Ipsos's Research Highlights for January 2018 includes rising concern about inflation, a lack of confidence in the Government's negotiations with the EU from FTSE 500 and how to avoid an epic fail.

  31.01.18
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  Customer Experience Publication

  Get Fair or Fail: Why Fairness is Key to Business Success

  Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains; how do you choose which customers or situations to prioritise?

  29.01.18
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  Communities Publication

  How to avoid an #epicfail

  For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.

  29.01.18
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  Ethnography Publication

  Show me the money

  In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.

  22.01.18
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  Tech Tracker Publication

  A third of adults worry about voice activated speakers recording their conversations

  Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  11.01.18
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  Evaluations Publication

  ICURe: evaluation of pilot programme

  A mixed methods evaluation of the Innovation to Commercialisation of University Research (ICURe) pilot programme, the results of which directly supported an £8m expansion of the programme.

  10.01.18