Insights Hub

All content

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  Market Research Publication

  The Ipsos Almanac 2017

  The Ipsos 2017 Almanac is our roundup of the year - insight and analysis of a memorable year as seen through our researchers' lens.

  06.12.17
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  Europe Publication

  Widespread discrimination and intolerance persists across the EU

  The main results of the Second European Union Minorities and Discrimination Survey highlight the need for specific and stronger measures to provide legal protection against discrimination, coupled with effective sanctions

  06.12.17
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  Millennials Publication

  Instamums for Corbyn?

  Research by Mumsnet and Ipsos looks at social media’s influence on millennial mothers at the 2017 General Election
  

  30.11.17
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  Market Research Publication

  Ipsos Research Highlights - November 2017

  Ipsos's Research Highlights for November 2017 includes our annual Veracity Index, low confidence in Theresa May to get a good Brexit deal and an invitation to our End of Year Review.

  29.11.17
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  Investors Publication

  New survey for EIB reveals demand for investment in Europe

  The EIB Investment Report 2017/2018 incorporates the results of the annual EIB Investment Survey conducted by Ipsos of 12,500 businesses in the EU, which this year also includes a Europe-wide survey of 600 municipal authorities.

  23.11.17

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Customer Experience Publication

  Great Expectations: Are service expectations really rising?

  Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.

  22.11.17
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  Ethnography Publication

  How SMEs are giving women more business options

  A study of SMEs across Europe found that they offer women founders new employment choices in a world where the nature of work is changing. We explore some case studies, asking women what it is exactly they find so attractive

  22.11.17
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  Obesity Publication

  Sugar: The Reformulation Challenge

  The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.

  22.11.17
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  Shopper Publication

  Black Friday: The Story So Far (2017)

  In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

  15.11.17
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  Society Publication

  The Curse of Cosy

  The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.

  13.11.17
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  Brands Publication

  The Map to Brand Growth

  Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

  07.11.17