Market Research

Ipsos announces the appointment of Tasneem Ali as Head of Ipsos Synthesio in the UK, the area of the business that offers AI-enabled social media intelligence.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

Richie Jones has been a Senior Client Officer for Ipsos, leading key account relationships within the technology and FMCG sectors.

Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Some of the most special episodes within the Ipsos Views series are those that feature our Global CEO, Ben Page. Listen to Ben discussing the social and commercial trends re-shaping our world, and hear him explain how to make sense of the gaps between how people answer surveys and how they behave in real life.

Ipsos and the UK Evaluation Society announce two new prizes to celebrate the accomplishments of the UK's evaluation profession.

From foundations to frameworks - Building a data strategy for public and private sector organisations, a new thought piece from Ipsos Data Advisory practice in the UK.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

The second paper in our “Future of Insights” series presents new thinking about how insights can be a source of information that truly inspires business growth.