Insights Hub

All content

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  Public opinion Publication

  Political Perspectives: Interviews & News

  On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.

  08.20.26
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

  08.20.26
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  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we play, spectate, and entertain ourselves are changing amidst generational shifts, technological innovation, climate change, and more. Read on for a closer look at Ipsos’ exclusive data on sports, entertainment, and media.

  08.20.26
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  B2B Publication

  The 2026 B2B Buyer Journey: The Power of AI and Trusted Relationships

  As AI becomes embedded in the buying journey, B2B marketers face a new challenge: buyers are becoming more independent, but strong relationships still close sales.

  08.18.26
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  Customer Experience Publication

  The Forces of Customer Experience

  The human-centric framework that drives the experience advantage.

  08.17.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Polling Survey

  Majority of Americans say corruption influences decisions of the federal government

  Findings of a new Reuters/Ipsos poll conducted August 14-17

  08.17.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  08.17.26
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  Economy Survey

  August 2026 LSEG/Ipsos Primary Consumer Sentiment Index

  Consumer Confidence Declines As Current And Investment Sub-Indices Continue Turbulent Year

  08.14.26
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  Polling Survey

  Vast majority of sports parents feel the benefits of youth sports outweigh the drawbacks

  Findings from a new Associated Press/Ipsos poll of parents of K-12 children enrolled in organized sports

  08.13.26
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  Artificial Intelligence (AI) Publication

  Your Next Car Might Drive Better Than You: The Perception of AI in Automobiles

  Are we ready for AI to take the wheel? Discover global consumer perceptions of AI in automobiles, self-driving car trust, and insights from the 2026 Ipsos Global Mobility Report.

  08.11.26
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  Foresight Publication

  Who wins when customers shift the milestones of success?

  Traditional milestones are shifting to a different timeline. Matt Carmichael, editor of What the Future, explains how brands can redefine success for the modern consumer.

  08.10.26