Insights Hub

All content

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  Polling Survey

  Small business sentiment shows uptick but economic concerns persist

  The quarterly Ipsos/Justworks/U.S. Chamber of Commerce Small Business Index in Q3 2026 is up from Q2 2026

  09.30.26
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  Artificial Intelligence (AI) Publication

  Can synthetic consumers help brands make better decisions?

  How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions

  09.29.26
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  Communities Publication

  The Next Era of B2B Communities

  Here's how community-trained digital twins can make your data go further.

  09.29.26
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  Society Survey

  Health and Wellness: Data, insights, and solutions

  What do people want from their health and their healthcare? And from telehealth to public health policy, how is that changing? Here’s Ipsos’ top insights on these issues and others.

  09.29.26
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

  09.29.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Food and beverage: Essential data and insights

  From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.

  09.29.26
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  Global Trends Survey

  The 10th edition of Ipsos Global Trends finds a world in search of silver linings

  Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.

  09.29.26
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  Consumer Behavior Survey

  Most Americans trust food inspections less

  More than half of Americans say they trust food inspectors less in the wake of food recalls that have happened since this summer (54%), with Republicans most likely to say their trust has dropped, according to new polling from the Ipsos Consumer Tracker

  09.29.26
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  Consumer Behavior Survey

  Fewer think having armed federal agents in their community make them feel safer

  Americans are more likely to say they feel less safe than more safe about having armed federal agents in their communities, according to new data from the Ipsos Consumer Tracker

  09.29.26
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  Consumer Behavior Survey

  Most Americans now understand how tariffs work; More see the costs, fewer see the benefits

  More Americans now understand how tariffs work, according to the Ipsos Consumer Tracker — and understanding is up 10 points from when we first asked in December 2024.

  09.29.26
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  Consumer Behavior Survey

  One in three Americans have talked to a chatbot instead of their doctor

  One in four Americans say they have experienced medical nihilism, including one in three younger Americans, according to new data from the Ipsos Consumer Tracker

  09.29.26