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Innovation 18.04.25

Ipsos Top Topics

Society 02.09.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 02.04.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

All content

Public opinion Survey

Americans divided on January 6th indictment, in line with other criminal cases against Trump

New ABC News/Ipsos polling finds many view the January 6th charges as serious

04.08.23
Public opinion Survey

Reuters/Ipsos Survey: Despite indictments, Trump leads primary field as DeSantis loses support

Most Americans have largely made up their minds about whether the former president is guilty or innocent

03.08.23
Consumers Publication

Live demo: Discover dynamic, predictive measures with Ipsos.Digital

Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.

01.08.23
Climate change Publication

Ipsos Update – August 2023

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

01.08.23
Healthcare Publication

The doctor-patient relationship in the generative AI era

Five reasons why the time to act for pharma is now.

01.08.23
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Foresight Publication

How AI can make qualitative research faster and smarter

Transforming data into insights can feel like looking for a needle in a haystack. Yadin Soffer, CEO of Xperiti, explains how Orra AI can distill qualitative data into actionable intelligence faster.

31.07.23
Foresight Publication

What it will take to help people trust AI for democracy

In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.

31.07.23
Foresight Publication

Creating better AI-driven user experiences through transparency

Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.

31.07.23
Foresight Publication

How AI can reduce the friction in work and life

AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.

31.07.23
Foresight Survey

Intelligence

Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.

31.07.23
Foresight Publication

Future Jobs to Be Done – Intelligence

Whether people adopt AI tools will depend on whether they solve people’s problems. Trevor Sudano, a trends and foresight lead at Ipsos Strategy3, imagines one potential job for AI to solve for people.

31.07.23