Insights Hub

All content

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  Parents Publication

  Parents’ Perspective on Back-to-School Shopping

  In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.

  08.14.18
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  Storytelling Publication

  The Science of Storytelling

  Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.

  08.14.18
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  Communities Publication

  How to Avoid An #EpicFail

  In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.

  08.10.18
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  Mobile Publication

  Why Window Shopping Now Takes Place on Mobile Phones

  It's a thing, whether summer, winter, back-to-school, or holiday shopping.

  08.10.18
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  Affluent Survey Publication

  6 New Travel Types

  Hear Ipsos’ Tony Incalcatera discuss how millennials are shaping new travel trends.

  08.01.18

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Customer Experience Publication

  When Difference Doesn’t Mean Different

  Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

  08.01.18
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  Customer Experience Publication

  Mystery Shopping in the Luxury Industry

  Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.

  07.31.18
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  Public Health Publication

  Brands help consumers hire good health habits

  There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.

  07.24.18
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  Healthcare Publication

  Who connects us to connected health?

  Millions of people increasingly use digital technologies to track their health, not their diseases. Connected devices monitor their workouts, diets, heart rates and sleep. The subsequent exponential rise of health data is transforming healthcare, much as data and analytics are disrupting most industries.

  07.24.18
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  Healthcare Publication

  Today’s cost realities shape tomorrow’s fear

  In our global healthcare survey, only one in five people said they think the cost of healthcare for their family will get better in the next decade.

  07.24.18
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  Healthcare Publication

  New Technologies Key Helping As We Get Older

  Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.

  07.24.18