Insights Hub

All content

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  Market Research Publication

  Is There a Target Market for Electric Vehicles?

  Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

  24.03.17
• Polling Publication

  Public Opinion Polling Downloads

  The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.

  22.03.17
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  Social Media Publication

  Power Up Your Data by Bridging Language in Social Media

  Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.

  22.03.17
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  Customer Experience Publication

  Getting Sticky: Emotional attachment and profitable customer relationships

  Read this paper for exciting results from our research on research, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.

  17.03.17
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  Polling Publication

  Polls, Surveys and Rankings: Three Wrongs & Some Rights

  In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news.

  17.03.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Quality of Life Publication

  Is it Trendy to be Healthy? Or Healthy to be Trendy?

  Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look who’s participating in today’s lifestyle health trends.

  15.03.17
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  Market Research Publication

  Springboard from Social Listening to Social Intelligence

  Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence.

  07.03.17
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  Customer Experience Publication

  Getting CX into the Board Room

  Now, more than ever, the importance of executing channel-agnostic CX programs (in your stores, online and in call centers) that go beyond measuring service and operational standards is key to success.

  06.03.17
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  Product Innovation Publication

  An Efficient Alternative to Concept Optimization

  Read this paper for exciting details about an alternative optimization solution that doesn’t favor close-in ideas and actually rewards uniqueness.

  01.03.17
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  Advertising Publication

  Why Creative Matters Most

  Ipsos’ Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

  24.02.17
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  EFM Publication

  Seven Ways to Embed Your Enterprise Feedback Management Program to Drive Sales

  Create real change by embedding your system to drive the overall business vision.

  17.02.17