Insights Hub

All content

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  Brands Publication

  The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work

  A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.

  09.09.25
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  Society Publication

  Strategic Partnership: Innovation, Inclusion & Insights

  Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.

  09.05.25
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  Consumer Behavior Survey

  More workers are back in the office, at least sometimes

  The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker

  09.02.25
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  Politics Survey

  Latest U.S. opinion polls [2024/2025]

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  08.31.25
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  Polling Survey

  20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness

  New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today

  08.28.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Ipsos Core Political Survey: Presidential Approval Tracker August 2025

  According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.

  08.28.25
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  Society Events replay

  [WEBINAR] Ipsos Reputation Council 2025

  Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.

  08.26.25
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  Society Survey

  Majorities in all countries now support banning under-14s from using social media

  Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

  08.26.25
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  Brands Publication

  Introducing Brand Health Essentials

  Faster insights on the issues that matter

  08.25.25
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  Polling Survey

  Most Americans support government regulation of AI

  Americans have mixed views on the state of their personal financial situation

  08.25.25
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  Consumer Behavior Survey

  Are electronics the new luxury?

  The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker

  08.15.25