Insights Hub

All content

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  Shopper Publication

  How Context Can Inspire Brand Growth

  Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.

  04.12.24
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  Media Publication

  Brand Biden vs Brand Trump

  The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.

  04.11.24
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  Consumers Publication

  What the Future: Wellness

  Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.

  04.09.24
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  Foresight Publication

  How political, economic and climate uncertainty will shape the future of risk

  If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.

  04.09.24
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  Foresight Publication

  Shifts: AI, globalization and social media

  From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.

  04.09.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  What a new world of polycrisis means for risk

  In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).

  04.09.24
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  Foresight Publication

  Why corporate principles matter in a post-truth era

  Between polarization and misinformation, today’s brands face a complex reputational landscape. But actions still speak louder than words, says Ipsos’ Jason McGrath.

  04.09.24
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  Foresight Publication

  Why our crisis plans need more focus on preparation and resilience

  When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.

  04.09.24
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  Foresight Publication

  How companies should plan around a pivotal global election year

  As voters around the world cast their ballots, brands and businesses should stay prepared for a range of economic, social, and regulatory scenarios. Ipsos’ Nick Chiarelli explains how.

  04.09.24
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  Foresight Publication

  How brands can take smarter creative risks in a changing world

  In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.

  04.09.24
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  Foresight Publication

  Why brands need to know their consumers’ values — and their own

  In order to navigate challenges without having an identity crisis, brands must know themselves and their customers, says Ipsos’ Sarah Feldman.

  04.09.24