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  • Americans sour on the economy
    Polling Survey

    Americans sour on the economy

    Below are five charts on where Americans stand on their finances
  • Avoiding the Activist Trap in ESG Marketing
    Marketing Publication

    Avoiding the Activist Trap in ESG Marketing

    Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
  • Entertainment and Leisure
    Foresight Publication

    Entertainment & Leisure

    Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
  • Technology, Business and Society
    Foresight Publication

    Technology & Society

    See how technological advancements and societal shifts are transforming business, governance and human interaction. This section explores topics like artificial intelligence, workplace evolution, education, housing and the changing nature of truth and influence.
  • Food and Environment
    Foresight Publication

    Food & Environment

    Discover the intersection of food systems and environmental sustainability. This topic explores future food trends, inventive farming techniques and how our eating habits impact the planet, from farm to table and beyond.

  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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Quick access by topics
  • Health and Lifestyle
    Foresight Publication

    Health & Lifestyle

    Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
  • Consumer and Shopping Trends
    Foresight Publication

    Consumer & Shopping

    Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.
  • Transportation and Mobility
    Foresight Publication

    Transportation & Mobility

    Explore the future of how we commute and move people and products. This topic covers emerging trends in transportation, from electric and autonomous vehicles to innovative mobility solutions reshaping urban landscapes and infrastructure.
  • Employees want more workplace mental health resources
    Polling Survey

    Employees want more workplace mental health resources

    NAMI/Ipsos research shows employees value mental health training and education in the workplace, but access remains limited
  • Ipsos Core Political Survey: Presidential Approval Tracker February 2025
    Society Survey

    Ipsos Core Political Survey: Presidential Approval Tracker February 2025

    The February Reuters/Ipsos Core Political shows that Americans remain concerned with the economy, political extremism and immigration. Half of Americans think the country is headed off on the wrong track, one in three believe the country is headed in the right direction, driven by Republicans.
  • Know the New America: Listen, Learn, Respond
    Society Publication

    Know the New America: Listen, Learn, Respond

    Ipsos' framework for knowing the new America, some potential questions organizations might be asking themselves, and potential research solutions.
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