Insights Hub

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  Foresight Survey

  Risk

  In an age of compounding and interconnected crises, the only certainty is more uncertainty. Here’s what brands and policymakers need to know about the risk of business and business of risk.

  09.04.24
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  Foresight Publication

  How political, economic and climate uncertainty will shape the future of risk

  If you can’t be certain, you can be prepared. What the Future Editor Matt Carmichael looks at how brands and businesses can err on the side of caution in risky times.

  09.04.24
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  Foresight Publication

  Shifts: AI, globalization and social media

  From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.

  09.04.24
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  Foresight Publication

  What a new world of polycrisis means for risk

  In an uncertain world, staying on the safe side is easier said than done. AXA XL’s Florian Richard explains how brands can use foresight to adapt to the risks of today (and anticipate the risks of tomorrow).

  09.04.24
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  Foresight Publication

  Why corporate principles matter in a post-truth era

  Between polarization and misinformation, today’s brands face a complex reputational landscape. But actions still speak louder than words, says Ipsos’ Jason McGrath.

  09.04.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Why our crisis plans need more focus on preparation and resilience

  When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.

  09.04.24
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  Foresight Publication

  How companies should plan around a pivotal global election year

  As voters around the world cast their ballots, brands and businesses should stay prepared for a range of economic, social, and regulatory scenarios. Ipsos’ Nick Chiarelli explains how.

  09.04.24
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  Foresight Publication

  How brands can take smarter creative risks in a changing world

  In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.

  09.04.24
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  Foresight Publication

  Why brands need to know their consumers’ values — and their own

  In order to navigate challenges without having an identity crisis, brands must know themselves and their customers, says Ipsos’ Sarah Feldman.

  09.04.24
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  Foresight Publication

  What brands should know about the future adrenaline economy

  Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.

  09.04.24
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  Foresight Publication

  How understanding consumers’ risk tolerance can drive engagement

  People try to take calculated risks — but that doesn’t mean they do their math the same way. Ipsos’ Nathan Rosenstein looks explains why brands should understand the behavioral science behind uncertainty.

  09.04.24