Insights Hub

All content

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  Foresight Publication

  How what you wear reveals your true identity

  How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.

  03.30.22
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  Foresight Publication

  How can entertainment better reflect all of us?

  The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could shape and reflect everyone in the future.

  03.30.22
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  Social Media Publication

  Five Ways Artificial Intelligence Supercharge Your Social Insights

  Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

  03.29.22
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  Foresight Publication

  How where we live shapes who we are

  People seem to be isolating themselves into community bubbles of thought and ideas in media, online and at home. Journalist Dante Chinni analyzes the data and reports on the ground about how our political identities shape and are shaped by our physical landscape.

  03.25.22
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  Consumer Behavior Publication

  There’s a market for men’s cosmetics–and a generation gap

  New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.

  03.21.22

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Publication

  Innovation in Inflationary Times

  In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.

  03.18.22
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  Work Life Balance Publication

  Three insights about why workers are quitting

  Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.

  03.16.22
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  Public opinion Publication

  How financial companies can build on the trust they gained during the pandemic

  We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.

  03.15.22
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  Consumers Publication

  When it comes to omnichannel, auto customers are ready for disruption

  Read on to discover why auto manufacturers that accelerate the online purchase journey will increase market share.
  

  03.14.22
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  Package Testing Publication

  What makes a new product succeed

  A new framework for understanding consumers’ propensity to switch

  03.14.22
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  Trends & Prospective Publication

  What the Future: Aging

  Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.

  03.10.22