What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?
During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.
In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
View this on demand webinar to hear our 10 golden rules for community engagement through the lens of behavioral science.
Learn more about the five methods which comprise the backbone of nonconsious measurement: Behavioral Economics, Eye Tracking, Facial Analysis, Applied Neuroscience and Biometrics.
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
As you plan for the year ahead, this technique is among the 20 emerging research methods that should be in your consideration set.
In Greenbook’s annual “Predictions” feature, we cast the light on neuro and behavioral science.
Watch how we helped our client define a disrupted industry by applying our dynamic market structure framework to social data.