Innovation & Knowledge : New Services | Ipsos

New Services

Applied Behavioral Science, The Sequel

In this recorded webinar, we explore ways that Behavioral Science can be applied in a market research context.
20 June 2017
New Services

Is Social Intelligence Creating a Paradigm Shift?

Ipsos’ Stefan Maas highlights why using online patient generated conversations can help develop your communication strategy
15 June 2017

New Services

Because Real People Tell Little White Lies

View this recorded webinar to learn more about the ethnographic spectrum, with a special deep dive into our award-winning approach to ethnography.
4 May 2017
New Services

Marketing Mix Model

Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.
10 April 2017
New Services

LifePath

Understand the dynamics involved along people’s journey, in order to optimize a brand’s touchpoints strategy: in other words, what media for what function and when.
2 January 2017
New Services

Services Overnight

Overnight testing of any simple stimuli (insights, ideas, logos, etc.) and concepts that delivers evaluation, optimization and strategic alignment.
2 January 2017
New Services

Social Intelligence

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
2 January 2017
New Services

Communities

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
2 January 2017
New Services

Advisory Services

As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.
2 January 2017
New Services

Mobile

Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
2 January 2017