The Belonging Brief Podcast
In this episode of Kelly Mooney’s The Belonging Brief podcast, she speaks with Ipsos’ Christie Moorman about a new global study we have conducted for IBM iX examining how technology influences human connectedness. For two weeks, approximately 200 citizens in Brazil, Russia, India, China, Germany and the U.S. were engaged in a pop-up community to explore the universal need for belonging and its culturally diverse aspects, to ultimately learn if and how brands and belonging intersect.
Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
Ipsos Science Center
Advances in science, analytics and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.