Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.
What The Future
Read on as we explore the journey of social media data, from technology platforms to research solutions.
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
View our on demand webinar to better understand the underlying human mindsets that dictate behaviors.
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
There’s a prevalent narrative that trust and truth are dead. But Ipsos research finds these concepts alive, important, and more valued than ever.
Listen in to hear how consumer perceptions and outlook have evolved as we look forward to COVID fall and holiday season.
Yes! Brands not only have an opportunity to support this vision, but also to shape it through actions and innovations that impact positive change.
Now, after months of living in social distance and business disruptions, the impact of the pandemic continues to financially burden Americans working in the so-called gig economy.
Paying hurts, both literally and figuratively. But as technology makes the process of payments and lending smoother for consumers, there are potential downsides for both shoppers and brands.
Revisit our on demand webinar as we demo how our online neuroscience solutions help companies build more effective ads, smarter products and better packaging.