MAdTech: The Marketers’ View
Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
Marketing Land, January 30, 2017 – In this article by Peter Minnium, we share new Ipsos research tapping into the minds of over 600 professionals to capture the voice of marketers and their agencies as it relates to navigating today’s convergent world of media, advertising and technology.
