Brands

Consumers are about ESG, despite the noise. Here’s why, and what you should do.

Read how Ipsos’ iterative creative testing framework powered an effective (and out-of-the-box) campaign from Mailchimp.

New chapter in Ipsos’ Insights to Activate series explains how creativity, empathy, and understanding can help brands connect with customers in chaotic times.

Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.

In chaotic times, brands need empathy and creativity in order to connect with consumers. It all begins with context.

The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.

Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.

The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.