Brands

Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.

Access our 2024 Super Bowl insights portal here.

Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.

More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker

Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.

Ipsos’ unique demand space segmentation approach examines the intersection of people, needs, and context to help you understand growth opportunities through a multi-dimensional lens.

YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.

What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!