Brands

New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November

OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

Access our 2024 Super Bowl insights portal here.

Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.

Access our 2024 Super Bowl insights portal here.

Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.

Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.

More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker

Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.