Brands

Ipsos’ unique demand space segmentation approach examines the intersection of people, needs, and context to help you understand growth opportunities through a multi-dimensional lens.

YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.

What is the 13-34 age group's relationship to gaming? Listen in as we explore their spending priorities within the gaming ecosystem, monetization opportunities, and more!

Revisit our recorded webinar exploring the similarities and differences among Affluent Asian Americans and how marketers can best connect with them.

Listen in to hear how Affluents pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.

Revisit our recorded webinar exploring Affluents’ Travel trends for 2023, including a look at how generations travel differently, why travel expenditures will differ this year, and lots more!

With the increasing importance of authentic representation and inclusivity, it is crucial to examine how online creators and audiences identify with the world around them.

Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.

Join Ipsos’ Janelle James for an ARF Cultural Effectiveness Council webinar exploring how to conduct fast-paced, global qualitative research on topics like race, gender, sexuality, and ability, given the ongoing discourse on social justice.