Consumers


Economy Survey

Global consumer confidence on the upswing as new year begins

All metrics show significant continued improvement.
Consumers Publication

Are consumers putting their money where their mouths are?

Exploring socially conscious purchasing and investing in the U.S.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre

Social Listening Publication

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
Consumers Event

MSI Webinar: Capitalizing on Convergent Commerce

Capitalizing on Convergent Commerce to Reach Consumers in their Blended Online and Offline Shopping Worlds
Consumers Survey

Data Dive: Global consumer confidence softens in 2022

In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
Consumers Publication

Bikes, Trains & Automobiles… What is the new normal in consumer mobility?

Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.

Consumer Behavior Publication

Navigating Consumer Uncertainty in Turbulent Financial Times

Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
Innovation Publication

Why charging logistics and infrastructure could be a game changer in making electric vehicles more accessible

Read insights that confirm that investing in EV infrastructure would encourage more people to go electric.