Consumers


Consumers Survey

Younger employed Americans are more concerned about AI replacing their jobs

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumers Publication

The Ever-Adapting Consumer: What to Expect in 2023

Revisit our recorded webinar to hear how consumers adapted to their changing world over the past year and what marketers can expect in the year ahead based on those learnings.

National Grocer’s Association Annual Conference

Join Sarah Lehman and Brad Christian to hear more about capitalizing on the modern grocery consumer through convergent commerce at the National Grocer’s Association Annual Conference.
Affluent Survey Publication

Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?

Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
COVID-19 Survey

We used ChatGPT to help us poll Americans about AI. Here’s what we found.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
Brands Publication

Mapping & Measuring Emotional Experiences

Recent research in cognitive and affective sciences, as well as linguistics, has shown that while emotions are not universal, they follow a similar dimensional structure across cultures and languages.
Economy Survey

Global consumer confidence on the upswing as new year begins

All metrics show significant continued improvement.
Consumers Publication

Are consumers putting their money where their mouths are?

Exploring socially conscious purchasing and investing in the U.S.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre