Consumers


Consumers Survey

Rising consumer confidence in new, larger, February 2023 global sentiment tracker

Global Consumer Confidence Index enhancements include broader coverage and more immediacy.
Consumers Publication

Turbulent Times, Tighter Pocket Books: Enhancing Value Without Dropping Prices

We explore the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
Advertising Publication

Sustainability Advertising: How empathy and credibility can help you get it right

We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
Consumers Webinar

[WEBINAR] Defending the Customer During Economic Uncertainty

Join Ipsos Customer Experience experts, Stephanie Bannos-Ryback (EVP and US CX Service Line Leader) and Mary DeBisschop (SVP and Chief Commercial Officer, Ipsos CX), as they review 5 challenges faced by CX leaders in times of economic uncertainty.
Consumers Survey

Adding AI to ads, search and social media drastically lowers Americans’ trust

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Innovation Publication

Speed dating with innovations: What’s your innovation’s pick-up line?

Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
Consumers Survey

Younger employed Americans are more concerned about AI replacing their jobs

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumers Publication

The Ever-Adapting Consumer: What to Expect in 2023

Revisit our recorded webinar to hear how consumers adapted to their changing world over the past year and what marketers can expect in the year ahead based on those learnings.

National Grocer’s Association Annual Conference

Join Sarah Lehman and Brad Christian to hear more about capitalizing on the modern grocery consumer through convergent commerce at the National Grocer’s Association Annual Conference.