Consumers

Please join Ipsos MMA at the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance.

The Investment Index sees its first drop in 16 months.

Even as cases continue to fall following the Delta surge, concern about COVID colors everything from how optimistic Americans are about returning to their pre-COVID lives to what people are gifting their friends and family this holiday season.

To the good fortune of patients, treatment for the vast majority of conditions is significantly beyond where things were at just 40 years ago.

Listen in to hear research exploring automotive quality perceptions in electric vehicles.

As fall officially gets underway, many Americans are looking forward to decorating their home for Halloween, among other autumnal activities on the docket for the season.

Consumers are looking forward to celebrating the holidays this year, but not at any cost. Set the right tone: download our latest paper for insights.

Fantasy sports have been around for ages in various formats and are entering a new era in the advent of legalized sports betting.

Listen in to hear RBDR’s guest, Ipsos EVP Emmanuel Probst, discuss how society’s cultural changes have motivated varied established consumer brands, like Uncle Ben’s and Aunt Jemima, to replace their brand names and identities in order to extend the life of the brand