Consumers


Consumers Publication

One month ahead, are people ready for Christmas yet?

It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
Consumers Publication

Social Listening 101: How to understand consumers

We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.
Consumers Publication

Cancer & Cardiovascular Disease: Lessons from COVID

Cancer and cardiovascular (CV) disease kill more people every year than any other illness, including COVID-19.
Consumers Publication

Food Channel Blurring is Today’s New Omnichannel

Discover insights to drive innovation given major behavioral changes in how we obtain, prepare and consume food.
Consumers Publication

How can high-end brands redefine luxury shopping for the digital age?

Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly 4-in-10 prefer both online and in-store equally.
Consumers Event

[RECORDING] ARF Attribution & Analytics Accelerator

Please join Ipsos MMA at the sixth annual Attribution & Analytics Accelerator, the only event focused exclusively on attribution, marketing mix models and the science of marketing performance.
Consumers Survey

Global consumer confidence has been sitting still since July

The Investment Index sees its first drop in 16 months.
Coronavirus Survey

Concern about COVID casts a shadow over holiday planning

Even as cases continue to fall following the Delta surge, concern about COVID colors everything from how optimistic Americans are about returning to their pre-COVID lives to what people are gifting their friends and family this holiday season.
Consumers Webinar

[WEBINAR] Insights For Pharma: Helping “Challenger” Brands Win

To the good fortune of patients, treatment for the vast majority of conditions is significantly beyond where things were at just 40 years ago.