Marketing

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.

Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers

In his latest work, best-selling author, journalist, and all-around interesting guy Chuck Klosterman asks a compelling question: “But What if We’re Wrong.” If we fast-forward 100 years or 500 years and look back at our present from the perspective of…

Klosterman wanted to know if people thought the world was a better place in the past and in the future.

It seemed every American company issued a statement after George Floyd’s death. One sector stands out in what it actually did.

Ipsos is delighted to be taking part in the one-month long virtual series hosted by The Society of Insurance Research.

Ipsos is delighted to be participating in the first-ever three day virtual Effie Awards United States Gala & Summit.

Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.