Marketing


Qualitative Publication

Black Business Month: Innovation, Inclusion & Insights

Listen in to our special Black Business Month themed webinar featuring tips and insights from a dynamic panel of researchers, DEI specialists, small business experts, and Black business owners.
Marketing Event

Wisconsin School of Business Marketing Summit

Ipsos is delighted to be taking part in the Wisconsin School of Business Marketing Summit, designed for alumni, industry friends, and the up-to-date marketer (you!). Join us for intimate conference sessions that satisfy and inspire curiosity, unlock new ideas, and provide attendees actionable ‘next-steps’ or ‘take-a-ways’.

Trends & Prospective Publication

Food Forecast: Trends, Tensions and Macro Forces

To help our clients stay ahead of the curve, we share three forward-looking trends in the food and beverage sector.

Trends & Prospective Publication

ON THE MENU: Where is the next growth for food and beverage?

View our on-demand Food Summit sessions exploring recipes for continued growth in the food and beverage industries.
Marketing Publication

Activating Success: Unified Marketing Measurement Best Practices

Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
Brands Publication

Getting It Right Podcast

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
Networking Event

Effie U.S. Awards Gala

Ipsos is proud to partner with Effie. We are passionate about the interplay of Creativity and Effectiveness, and will be attending the 2022 Effie Awards which are recognized throughout the advertising industry as being the most focused on effectiveness.
Innovation Publication

Connected CPG: Winning formula in the tech-accelerated age

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.

ARF: AUDIENCExSCIENCE 2022

COVID and the accompanying recession has only added to the disruption to audience analytics. Consumer behaviors have been in a constant state of flux, leaving marketers uncertain about how to deal with their attribution models.