Marketing

Ipsos is delighted to be participating in the first-ever three day virtual Effie Awards United States Gala & Summit.

Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.

We offer guidance on how to measure and optimize the impact of tech brands’ marketing efforts through the coronavirus crisis and beyond.

Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.

Say good-bye to segmentation research that goes unutilized within your organization. 

Discover how behavioral science is transforming touchpoint strategies across the customer journey leading to dramatic increases in performance.

Discover the competitive importance of combining traditional research techniques with the science of how shoppers make decisions to dramatically improve in-store results.

Ipsos is delighted to be participating in the AMA International Collegiate Conference - one of the best investments you can make as an aspiring marketer, offering access to cutting-edge career advice, competitions, networking and fun.

Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.