The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Since the publication of Daniel Kahneman’s Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking (aka Dual Process Theory) and its applications to marketing in particular. But what if we have it wrong? Are we using the latest and best science appropriately?
The 8th wave of the annual "French Fractures" barometer, carried out by Ipsos/Sopra Steria for Le Monde, the CEVIPOF, the Jean-Jaurès Foundation and the Institut Montaigne, highlights the major dividing lines that cut across French society.
A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.
