Insights Hub

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  Consumers Publication

  Staying afloat during a crisis

  How consumers and brands are surviving the ‘no normal’.

  26.10.20
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  Covid-19 Publication

  Spotlight on the US during COVID-19

  During the Coronavirus pandemic, Americans have looked to their political figureheads for how to respond to the crisis.

  26.10.20
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  Covid-19 Publication

  Spotlight on Brazil during COVID-19

  Huge numbers of cases and deaths, alongside conflicting messaging, have defined the country’s pandemic experience.

  26.10.20
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  Covid-19 Publication

  Widening the cracks: A spotlight on Italy during the pandemic

  COVID-19 has exacerbated gender gaps which existed before the crisis.

  26.10.20
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  Covid-19 Publication

  How COVID-19 has brought behaviour change thinking into focus

  Understanding what shapes behaviour has been integral for brands and governments during the crisis.

  26.10.20

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  Election Survey

  Outside the U.S., Biden is the clear favorite

  In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.

  23.10.20
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  Data Privacy Publication

  A growing unease: Data dilemmas of the connected Indian

  In this new Ipsos India briefing paper, we examine the attitudes of the digital Indian to sharing data.

  22.10.20
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  Election Survey

  Brand Biden vs Brand Trump

  With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”. 

  21.10.20
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  Consumer Confidence Index Survey

  Global consumer sentiment still reviving slowly

  More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

  20.10.20
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  Employment Survey

  Job loss is a concern for half of workers across the world

  Job insecurity and ability to the learn essential new skills on the job vary widely across countries.

  19.10.20
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  Market Research Survey

  Ipsos introduces the Question Library, a solution to help clients build better questionnaires

  By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.

  19.10.20