Swedish consumer confidence falls below 60 for the first time in nearly two years. Saudi Arabia regains a value over 60 for the first time in more than two years.
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
Retail psychology looks at how consumer spending is influenced, so it is important to provide an in-store experience that is both on-brand and relevant to your audience. To achieve a good conversion rate, marketing needs to be targeted at the right audience so that potential shoppers expect what is being offered in terms of physical product and brand personality. By finding out exactly who your audience is, you can better influence their spending habits. Brand identity is therefore essential, and every element of a brick and mortar outlet contributes to this. Using a mix of the visual merchandising and sales techniques explained below, will help turn shoppers into lifelong customers.
Lessons from the Bottom of the Pyramid Study - Since 2015 Ipsos Healthcare in UK have been conducting research on nutrition in India, Bangladesh and Nigeria, a summary of which is now available.
Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
With Instagram’s global influence of bringing consumers closer to the things they love, which includes, Small and Medium Businesses (SMBs), the platform has grown to be one of the most widely-used business platforms in Indonesia.
