Ipsos Update – September 2026

In this edition:

• Long Hot Summer – Wildfires, heat domes, extended droughts are just some of the effects of this summer – we dive into how people are coping.
• Life Aspirations – Despite ongoing debates, traditional markers of stability remain at the heart of people's definition of success.
• The Forces of CX – We explore how organisations can move beyond functional CX metrics to build stronger emotional connections.
• Ipsos Education Monitor 2026 – This year’s monitor finds people increasingly drawing a line between social media and AI.
• What The Future: Success – We dive into the shifting attitudes towards what success looks like in America and what they mean for business.
• The Great Value Reset – We explore why clarity and commitment play a critical role in determining whether a brand thrives or struggles.
• Consumer Trends & Alcohol Consumption – The alcohol category remains resilient and deeply embedded in social and cultural occasions. 
• What Worries the World – Crime & violence remains the number one concern for people around the world while inflation concern falls.

Also:

• Indonesia's pet industry continues to grow, driven by changing lifestyles, stronger emotional bonds, and increasing demand for quality pet products.
• Exposure to in-game advertising increases both brand affinity and advertising awareness.
• Brazil’s rapidly ageing population, now exceeding 32 million people aged 60+, is driving demand for longevity medicine and preventive care.
• The newest Influentials report explores how this highly connected audience engages with travel, culture, sport, media and brands.