Brands

Getting closer to real lives in a turbulent world.

Real understanding to climb the creative effectiveness ladder

As the country looks to move on from the pandemic, consumers are demanding more from brands.

After the devastating effects of the pandemic, Italy is faced with a dilemma.

Join our next webinar

How has the pandemic impacted the positive momentum of premium brands?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.

As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?

On February 2, join Ipsos, Association of Canadian Advertisers, Globe Media Group, and Publicis as we release the results of the 2020 Ipsos' Most Influential Brands study.