Brands


Flair Publication

Flair Italy 2021 – A country at a crossroads

After the devastating effects of the pandemic, Italy is faced with a dilemma.
Brands Publication

Trading Up

How has the pandemic impacted the positive momentum of premium brands?
Brand Growth Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
Covid-19 Publication

[WEBINARS] Consumers, Citizens, Brands, Governments and the coronavirus crisis

As a result of the Covid-19 crisis, the world is changing even faster now than ever. For companies, government institutions and individuals, it is important now to not only focus on the short term, but also to make plans for the future. As we move from the “age of uncertainty” to the “time of coronavirus”, how will we adapt as consumers, citizens, and humans?
Brands Event

[EVENT] 2020 Most Influential Brands: Truth and tendencies in Canada

On February 2, join Ipsos, Association of Canadian Advertisers, Globe Media Group, and Publicis as we release the results of the 2020 Ipsos' Most Influential Brands study.
Brands Webinar

Brand purpose through the lens of personal values [Webinar recording]

In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.
Consumers Webinar

KEYS - 2020, the year in review [Webinar recording]

For our final session of 2020, we will be pausing to reflect on a year which will always be defined by the pandemic. What lessons can we start to draw - and what questions should we be asking ourselves during the first months of 2021?
Shopper Webinar

KEYS - Roller coaster retail [Webinar recording]

This webinar is the third in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.