Brands

How consumers and brands are surviving the ‘no normal’.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”. 

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.

To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses in the U.S.

Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

We will be looking at how brands are adapting in the current environment – and considering the building blocks for success.

Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.