Brands

In this complimentary webinar, we will share recent insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception.

For our final session of 2020, we will be pausing to reflect on a year which will always be defined by the pandemic. What lessons can we start to draw - and what questions should we be asking ourselves during the first months of 2021?

This webinar is the third in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

How consumers and brands are surviving the ‘no normal’.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”. 

Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.

To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses in the U.S.

Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.