Brands

Using metaphor elicitation to gain a truer consumer-centric measure of influence.

We will be looking at how brands are adapting in the current environment – and considering the building blocks for success.

Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.

Achieving brand growth in a mindful and mindless world.

We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?

Reassessing the eight motivators of purchase in the context of COVID-19.

We will be taking stock and reviewing just what has changed as a result of the pandemic, looking at how behaviours are evolving and considering the implications for brands.

A monthly round-up of Ipsos research and analysis from around the world.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.