Brands

Webinar - Ipsos Global Influentials: A woman looks at her smartphone
Affluent Webinar

[LINKEDIN LIVE] Ipsos Global Influentials: What Drives Affluents to Spend?

How are affluent consumers redefining value, luxury, and premium experiences?
Media Strategies in Turbulent Times | Ipsos | Ipsos MMA
Covid-19 Publication

Media strategies in turbulent times

Optimising media now and entering into the recovery period.
Woman drops off a package | Brands | Coronavirus world | Ipsos
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
family in front of TV during lockdown | Ipsos
Television Publication

The evolved role of TV in the "Lockdown Family Household", and implications for media brands in the US

Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills.
woman trying to work from home with kids | quarantine life | coronavirus pandemic | Ipsos
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Consumer in times of crisis | Revisiting brand-building during the COVID-19 pandemic | Ipsos | Brand Health Tracking
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Old man wearing mask | Ipsos | Covid-19 | Coronavirus
Brands Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Coronavirus & behaviour change | brands impact | covid-19 | Ipsos
Brands Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
The new definition of luxury | resort in Maldives | Ipsos
Holidays Survey

The new definition of luxury

Read Oscar Yuan's take on the new definition of Luxury in Bloomberg's piece: Ultra-Luxury Hotelier Aman Launches a New, More-Affordable Brand.
The Quirk’s Event - Chicago 2020 | Ipsos
Brands Event

[EVENT] The Quirk’s Event

On July 14-15, hear Emmanuel Probst’s presentation, to learn how to leverage research to build meaningful brands. Every year, brands spend over $560 billion (and counting) to convince us to buy their products.
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