Consumer Behaviour

Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.

Want to know the investing behaviour of Europe’s top 13% of income earners?

Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.

Understanding how your customers make choices is the first step to achieving growth.

How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.

Millennials are coming of age – their choices, their behaviours and their concerns are set to profoundly shape developments across every spectrum of business and commerce, and nowhere more so than in how they access their money.

A Webinar Featuring Food & Beverage Consumption Trends

Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.

Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more. Brands exist in a constantly changing world and, at the same time, human behaviour is undergoing a revolution – which makes it challenging to manage a brand. In the end, in order for brands to grow they need to attract more people, more easily and more often. Yet, how can you ensure that more people will buy your brand more often and more easily?