Consumers


Flair Publication

Flair Indonesia 2022 - Connecting The Dots

Ipsos in Indonesia proudly released Connecting The Dots – an Ipsos Flair 2022 edition that reflects how Indonesia emerged from the COVID-19 pandemic, how Indonesia anticipated inflation & the energy crisis, and how digitalization and local brands dominated Indonesian consumer preferences.
Inflation Webinar

[Webinar] KEYS - Lessons from inflationary times

Watch this Ipsos Keys webinar to discover what our experts think of the current research on inflation. Follow along as they pick apart key findings and what this might mean for the future.
Inflation Survey

Data Dive: Here’s how people are feeling about inflation around the world

In five infographics, we look at what Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
Inflation Publication

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
Consumers Publication

Future-proof your brand during inflationary times

Timely insights to help brands future-proof their growth during inflationary times.
Inflation Publication

How inflation affects customer experience expectations

Neglecting to deliver differentiated, impactful customer experiences that show customers how much you value is a major risk. Here’s why.
Advertising Publication

MISFITS: How creativity in advertising sparks brand growth

Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
Inflation Survey

July 2022 - Four in ten across 28 countries expect their disposable income to fall over the next year

This in-depth research provides a plethora of information from 28 countries. Everything you need to know about the public's reaction to inflation and how they are coping with rising prices.
Trends & Prospective Publication

KEYS - We need to talk about change: Find out more

Explore the themes covered in this episode.