Consumers


Tourism Survey

A significant rebound in consumer intention to travel: 71% of Europeans will be traveling this summer

Europ Assistance (“EA”) announced the international findings of their 21st edition of the Holiday Barometer. The survey was conducted by Ipsos among 15,000 people across 15 countries. It tracks global travel trends. The survey was taken between April 26 and May 16, 2022.

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Omnichannel Publication

Beyond omnichannel to convergent commerce ecosystems

Integrating retail into consumers’ everyday lives
Ipsos Update Publication

Ipsos Update - June 2022

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
Innovation Publication

Connected CPG

Navigating the new world with tech-enabled product innovations.
Data Science Publication

How to Get Your Big and Small Data Together with Data Hybridization

Data hybridization brings together structured and unstructured data to help brands gain market advantage.
Society Survey

Consumer confidence below pre-pandemic levels in many countries

There are some bright spots, but clouds are moving in.
Consumers Publication

Closing the consumer consciousness gap

Put people at the heart of your decisions.