Consumers

May 9 - Experts from Ipsos and TrendWatching will share fast insights for FinServ consumer and industry trends and cover innovations in adjacent industries that influence customer expectations. Market Logic will then show smart ways AI can help you to stay on top of it all.

Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.

On April 23, Ipsos is delighted that our very own Brittany Calvert is among the industry’s next generation of leaders.

Drops in Sweden, Italy, and the U.S. Balanced by Gains in South Africa, Brazil, Spain, France, and Mexico.

Is society so polarised at the moment that companies need to pick a side in order to thrive?

This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research

April 11 - Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.

Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.