Consumers


Consumers Publication

Is "local" the new magic word?

Despite higher prices, organic food boomed during the Covid-19 pandemic, but by 2022 a 6% drop was observed as consumers demonstrated a stronger preference for local produce. What factors explain these changes in consumer behaviour?
Advertising Publication

The 2022 advertising awards for the general public: pop & fun, magic, commitment

Since 1986, this unique prize has been awarded to films and outdoor communications that have made an impact and won over the French, based on 1,000 campaigns in 2022.
Luxury Publication

Why is luxury outpacing inflation?

The enigma of luxury: rising prices and unfathomable desires

June 2023 Global Consumer Confidence Index shows contrasting trends among the world’s largest economies

Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets
Inflation Publication

Ipsos Update – June 2023

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Consumers Webinar

[Webinar] KEYS - Feeling the pressure? Consumers and the Polycrisis

Join us on 6th July for a new KEYS webinar.
Consumers Publication

Beyond the screen: Driving authentic engagement through hybrid online-offline communities

People do not separate their online and offline experiences into separate boxes; they feel equally real to us, existing on the same continuum. Communities should not be an exception.
Society Publication

Food: Recipes for the future

Predicting which trends will drive the Italian food sector in the short and medium term – in a complex, dynamic, and changing context such as the current one – is certainly not an easy exercise.
Retail Publication

Fashion: Opportunities and challenges in 2023

Fashion follows the evolutions of society and experiences continuous transformations, which make it one of the most futuristic and interesting industries in the Italian economy.