Omnichannel

After the devastating effects of the pandemic, Italy is faced with a dilemma.

A comprehensive view of the British retail sector over the year 2020

In 2021 the country is very pessimistic for what lies ahead, but open to new consumer trends.

Today’s rapid acceleration in the use of virtual channels means omnichannel engagement strategies are needed, and quickly. Your customers are now consuming and communicating information in innumerable new ways.

In this changing world, retailers need to adapt to remain relevant and competitive.

Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.

Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.

July 2 - Join us for the July edition of our Better Decisions Breakfast Sessions