Insights Hub

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  Consumer Behavior Survey

  Most Americans believe the travel experience has gotten worse in the last year

  A new Ipsos poll also finds that half of Americans are likely to avoid booking trips by plane in the next six months

  03.31.26
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  Politics Survey

  Majority of Americans favor exit from Iran conflict, even if not all U.S. goals are achieved

  Ipsos Iran War Tracking Poll

  03.31.26
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  Customer Insights Publication

  Experience Perspective: An Ipsos Podcast

  An Ipsos podcast series exploring best practices in customer and employee experience strategies, mystery shopping and channel performance.

  03.31.26
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  Economy Survey

  Survey highlights disparity in financial literacy and economic stability among Americans

  Two in five Americans (42%) indicate struggles with money management, with 23% indicating I believe my income could be sufficient if I understood how to manage it more effectively and 19% selecting my income is limited and I struggle with money management. 

  03.31.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  03.31.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Most women think phones have gotten too big

  Half of Americans (51%) feel modern phones are becoming too wide to grip securely, according to new polling from the Ipsos Consumer Tracker

  03.30.26
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  Consumer Behavior Survey

  Couples who collect mostly collect different things

  One in five people say they collect things, but different things than their partner, according to the Ipsos Consumer Tracker

  03.30.26
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  Consumer Behavior Survey

  Americans' private-label purchases are rising amid the gas price crunch

  More Americans (69%) now say they're buying more private-label products these days, up from 59% in August, according to the Ipsos Consumer Tracker

  03.30.26
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  Consumer Behavior Survey

  Americans think AI is already having a profound effect on society

  Americans rank AI and cybersecurity as the No. 1 and 2 advances that will have an impact on society, followed closely by advanced mobile phone tech, according to new polling from the Ipsos Consumer Tracker

  03.30.26
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  Consumer Behavior Survey

  Americans think they need to keep up with AI, but AI needs to slow down

  Two in three Americans (66%) think that the pace of AI development is too fast, but even more (76%) think that people also just need to keep up with it, according to new polling from the Ipsos Consumer Tracker.

  03.30.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  03.30.26