Insights Hub

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  Society Survey

  Ipsos Data Drops: Why marketers need trust in the AI era

  To build and maintain trust without passing on the upside of AI, marketers will need to understand their audience’s attitudes on AI and focus on trusted human-AI collaboration that delivers real value.

  04.17.26
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  Polling Survey

  How public opinion on the Iran war has evolved

  Five charts on how Americans view the war, its economic fallout, and what their reaction says about long-term trends in public opinion

  04.17.26
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  Polling Survey

  America 250: Enduring Values, Evolving Identity

  Americans reflect on the state of the country

  04.16.26
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  Society Survey

  Global Affairs: Key insights, data and solutions

  Here’s Ipsos' best and freshest data and actionable intelligence on global issues for business leaders, policymakers and insights professionals

  04.16.26
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  Society Survey

  Retail, food, and beverage: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  04.16.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more

  04.16.26
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  Brands Events replay

  Real Reality: Connecting with people to power brand success

  Join us as we explore how you can harness the power of human insight to tailor your products better and connect with audiences looking for relatable brands.

  04.15.26
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  Consumer Behavior Survey

  Americans are seeing more sales, and also looking for more ways to pay over time

  More Americans (35% up from 29%) say they are more likely to shop with places that offer buy-now-pay-later options, according to the latest data from the Ipsos Consumer Tracker

  04.14.26
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  Consumer Behavior Survey

  Only half of Americans can answer, 'what’s your sign?'

  Americans over the age of 55 are the only age group to have a majority who know their astrological sign, according to new data from the Ipsos Consumer Tracker

  04.14.26
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  Polling Survey

  Many Americans skeptical that U.S. military action in Iran has been worth it

  Ipsos Iran War Tracking Poll

  04.14.26
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  Consumer Behavior Survey

  World War III is Americans' new top apocalyptic worry

  Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker

  04.13.26