Suche
-
"Nichts ist wichtiger, als den Status Quo innerhalb der Organisation zu verstehen"
Ipsos bietet auf der diesjährigen Woche der Marktforschung gleich drei Web-Seminare an – darunter eins zum Thema CX-Tools am 07.10.2021. Matthias Kraus, Leiter des Ipsos Customer Experience Geschäfts, beantwortet im Vorfeld seines Web-Seminars schon mal ein paar Fragen rund um das Thema.
-
Addressing the Sustainability Say-Do Gap
How brands can lead the way to activate consumer behaviour change in sustainability.
-
Global consumer confidence still picking up slowly
Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.
-
The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
-
Consumer confidence falling throughout Europe
Global gains in consumer sentiment level off as coronavirus surges again.
-
Web Session: Looking beyond automotive – emotional branding in other sectors
Without doubt, the COVID-19 crisis has shown that consumers’ purchase behaviour is changing. In these uncertain times, customers and consumers are more than ever looking for reliable and trustworthy brands. In our web session, we will explore how we can learn from other industries to support the automotive sector in building and maintaining strong brands in times of crisis.