Insights Hub

All content

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  Market Research Publication

  Incremental Versus Monumental Decision-Making

  In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.

  13.02.17
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  Virtual Reality Survey

  Making an experience real

  As more Virtual Reality (VR) content is produced, Neil Stevenson has been pondering a simple question: What makes 'good' VR content good, exactly?

  10.02.17
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  Consumers Survey

  Hooray. The client 'worm' is finally turning

  We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.

  09.02.17
• Politics Survey

  Carers and GP Services - What does the GP Patient Survey say?

  Leanora Volpe blogs on what insights the GP Patient Survey provides into the experiences of people who care or provide support for someone due to physical or mental disability or ill health, in relation to general practice.

  08.02.17
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  Customer Satsisfaction Publication

  Getting Sticky

  Roger Sant of Ipsos Loyalty discusses how to create a framework for assessing customers' emotional attachment to a brand and the value of this emotional attachment.

  08.02.17

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Public opinion Publication

  Understanding Society - A healthy understanding? Global attitudes to health

  This publication examines the state of health at both a national and global level, drawing together some of the research carried out by our Ipsos colleagues in 30 countries and across five continents.

  07.02.17
• Public opinion Publication

  Overseas Visitor and Migrant NHS Cost Recovery Programme

  Ipsos were commissioned by the Department of Health to undertake an independent evaluation of the Overseas Visitor and Migrant NHS Cost Recovery Programme between 2014 and 2016.

  07.02.17
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  Media Measurement Publication

  Radio's Relevance in the Age of Streaming

  Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?

  07.02.17
• Public Health Survey

  NHS Pressures Survey

  A poll by Ipsos for the BBC has suggested three-quarters of adults surveyed would find it acceptable to increase charges for people coming from abroad as a way of raising more money for the NHS.

  06.02.17
• Consumer Behaviour Survey

  Captains of Industry say business is already suffering the consequences of Brexit

  The annual Ipsos Captains of Industry study finds that at the time of interviewing, 58% of Captains felt that since the referendum the decision to leave the EU has had a negative impact on their business.

  05.02.17
• Politics Survey

  Engaging the public in STPs: lessons from the past

  With Sustainability and Transformation Plans (STPs) drafted and some areas starting to publish their plans, attention is swiftly turning to their implementation, writes Kate Duxbury.

  01.02.17