Insights Hub

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  Politics Survey

  Reform UK holds 7-point lead over Labour, Greens up 5 points

  Reform UK still hold a clear lead over Labour. This lead is 7 points today – one point down from January and 8 points down from their 15-point lead in November

  15.03.26
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  Artificial Intelligence (AI) Survey

  Making AI work for Europe

  Generative AI could boost EU GDP by up to €1.4 trillion over the next decade, but realising this potential depends on widespread adoption that is currently far from guaranteed, new Ipsos research finds.

  13.03.26
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  Artificial Intelligence (AI) Survey

  AI Skills in Work and Life

  The Department for Science, Innovation and Technology (DSIT) and the Department for Culture, Media and Sport (DCMS) commissioned the AI Skills for Life and Work research programme.

  11.03.26
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  Gender Ipsos Voices

  International Women's Day 2026: Spotlight Projects in Public Affairs

  As has now become a tradition for our team; to mark International Women’s Day 2026 we have taken the opportunity to reflect on the wide range of policy areas and projects delivered across Public Affairs over the past year. In this third edition, we shine a spotlight on how this work aligns with and advances this year’s theme, “Give to Gain.”

  06.03.26
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  Business Survey

  Business traveller pulse survey 2026

  Ipsos and Amex Global Business Travel have conducted a second wave of a survey with business travellers in the US and UK.

  05.03.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Gender Survey

  Almost a third of Gen Z men globally agree a wife should obey her husband

  Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.

  05.03.26
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  Political Monitor Survey

  SNP maintain polling lead in Scotland but four in ten say they may change their minds

  SNP lead constituency voting intentions on 36% (+1 from early December).

  04.03.26
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  Obesity Survey

  Obesity’s hidden toll: seven in ten people living with obesity report life-wide impact – and most still blame themselves

  New 14-country study from Ipsos reveals self-blame, outdated narratives and a hidden daily toll.

  04.03.26
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  Economy Survey

  UK businesses split on whether Keir Starmer should step down amid slight fall in economic pessimism

  New polling from Ipsos finds slight improvements in economic outlook among businesses and the general public but many concerns remain. Fieldwork was carried out before the Spring Statement and recent conflict in the Middle East.

  03.03.26
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  Royal Family & Monarchy Survey

  2 in 5 (38%) Britons think the Royal Family have handled the situation with Andrew well following arrest

  Following the arrest of Andrew Mountbatten-Windsor on 19 February, Ipsos in the UK collected new data regarding perceptions of the Royal Family among the British public. Fieldwork was conducted from the 20th – 23rd of February.

  28.02.26
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  Issues Index Survey

  Immigration continues to be seen as the most important issue facing Britain

  The February 2026 Ipsos Issues Index reveals that immigration continued to be seen as the biggest issue facing the country that month.

  27.02.26