Insights Hub

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  Healthcare Survey

  The public are largely supportive of government public health interventions

  Nearly three-quarters (73%) of the public support extending the indoor smoking ban to specific outside spaces to protect children and vulnerable people, including playgrounds, outside schools and hospitals. This is followed by introducing a tax on organisation that produce foods high in sugar or salt, with some of the revenue used to fund fresh fruit and vegetables for low income families (62% support) and reducing the number of retailers with licenses to sell tobacco to limit tobacco availability (61% support).

  07.04.25
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  Healthcare Survey

  Public holds misconceptions about antibiotic resistance

  Over half of the public (54%) are either unsure if there’s anything they can individually do to prevent antibiotics becoming less effective at treating infections (28%) or incorrectly believe there’s nothing they can personally do (26%).

  07.04.25
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  Politics Survey

  5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party

  To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.

  03.04.25
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  Media Publication

  Truth vs. Entertainment: The allure of news influencers

  Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.

  02.04.25
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  Politics Ipsos Voices

  Pulse Check - March 2025

  The Spring Statement explained

  01.04.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Society Survey

  One in seven parents are not confident they know what their children are seeing or hearing online

  Three in four parents (75%) say they are concerned about what children are seeing, hearing, or doing online.

  31.03.25
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  Politics Survey

  Too divisive to lead Britain? The British public share concerns – and positives – of Nigel Farage becoming Prime Minister

  Main concerns about Farage becoming PM include him being too divisive to lead Britain, his closeness to Donald Trump and doubts that Reform UK have enough talent to lead a competent government.

  31.03.25
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  Economy Survey

  Reeves’ performance rating as Chancellor after Spring Statement nears same level as Kwarteng post mini-budget

  Just one in five (19%) say that Chancellor Rachel Reeves is doing a good job, with half saying that she is doing a bad job (51%, up 7 ppts from mid-March, before the Spring Statement).

  28.03.25
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  Entertainment Survey

  Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’

  Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.

  27.03.25
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  Social Media Events replay

  Social and Search Intelligence

  In a world where over 80% of the population is active on social media, tapping into this vast reservoir of data is crucial. However, with 80% of this data being unstructured, the advent of AI offers a revolutionary way to transform this information into actionable business insights.

  27.03.25
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  Economy Survey

  Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"

  76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.

  27.03.25