Insights Hub

All content

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  Scotland Survey

  SNP remain ahead but Reform support in Scotland rises, while Labour support slumps

  The SNP continue to lead on Scottish Parliament voting intention, with 35% of the constituency vote share – a 17-point lead over Reform UK.

  10.12.25
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  Politics Survey

  Ipsos Veracity Index 2025

  Nurses, engineers and doctors remain Britain’s most trusted professions while advertising execs, government ministers, politicians, and social media influencers are the least trusted.
  

  09.12.25
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  Healthcare Survey

  Eight in ten Britons say it’s more costly to eat healthy today than a decade ago

  79% say it’s more costly to eat healthy today than a decade ago, with Britons are just as likely to turn to social media for guidance on nutrition as healthcare professionals.

  08.12.25
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  Gender Survey

  Men more likely to overestimate their abilities on various tasks from swimming the English Channel to scoring a Premier League goal compared to women

  Ipsos polling reveals that men are generally more confident in their capabilities across various tasks than women.

  08.12.25
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  Healthcare Survey

  Over half of Britons have been impacted by dementia in some way, new Ipsos poll reveals

  Over half (54%) of Britons say that they have been affected by dementia in some way.

  08.12.25

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Gender Publication

  Modern Maculinities

  What does it mean, to be a man? We want to shift the conversation from negative to constructive and uncover what modern masculinities means for us, our brands, businesses, society and, crucially, the young people who need our empathy and understanding more than ever.

  05.12.25
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  Brands Publication

  The Race to Christmas 2025

  The Christmas ads have landed and the supermarket’s shelves are now filled to the brim with festive ranges. In the Ipsos Race to Christmas, we're busy monitoring what the great British public has to say, which ads are generating the most online buzz, and tracking the top brands in terms of attention and creative response.
  
  Are you watching the race, too?

  05.12.25
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  Brands Publication

  Pour, Mix & Drink the Magic

  From hot shots to cool beans: How NESCAFÉ brewed up a storm with a magical influencer.

  04.12.25
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  Healthcare Survey

  Active Lives Children and Young People Survey 2024-25

  Ipsos conducted the eighth year of this ongoing survey on behalf of Sport England during the 2024-25 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).

  02.12.25
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  Market Research Publication

  Ipsos deepens sector expertise with the addition of BVA BDRC

  Sector research specialists BVA BDRC rebrand as Ipsos, following acquisition in June 2025

  02.12.25
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  Mystery Shopping Publication

  Ipsos extends Channel Performance expertise with ESA Retail

  Pricing, retail audit, location planning and mystery shopping specialists ESA Retail rebrand as Ipsos, following acquisition in June 2025.

  02.12.25