Insights Hub

All content

• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.

  03.04.16
• Consumer Behaviour Publication

  Path to Purchase

  Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.

  03.04.16
• Innovation Publication

  Workshops

  Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

  03.04.16
• Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

  03.04.16
• Qualitative Publication

  AppLife

  Applife is Ipsos proprietary app using mobile for qualitative research.

  03.04.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

• Ethnography Publication

  Ethnography

  Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

  03.04.16
• Communities Publication

  Communities

  Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

  03.04.16
• Web Listening Publication

  Web Listening

  Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.

  03.04.16
• Public Health Survey

  Junior doctors dispute: a pollster's view

  Ben Page assesses for the British Medical Journal what the polls tell us about the public’s view of strike action by junior doctors.

  01.04.16
• Media Publication

  Future of TV

  With content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of television looks more exciting than ever.

  31.03.16
• Consumers Survey

  Oscar Wilde and media buying

  Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.

  31.03.16