Insights Hub

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• Consumers Publication

  Ad Transferability Lessons Learned

  In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.

  16.10.12
• Politics Survey

  Standing out from the cr'wow'd

  New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.

  15.10.12
• Politics Survey

  The complexities of the impact of `Bedroom Tax'

  Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities

  12.10.12
• Reputation Publication

  Consumer Experiences Of Time of Use Tariffs

  Read our latest research for Consumer Focus looking at the kinds of people who use Time of Use tariffs.

  12.10.12
• Politics Survey

  GP revalidation and public trust

  Revalidation publicity might undermine trust in GPs, Kings Fund and Ipsos warn in their latest article for GP magazine

  11.10.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Investors Survey

  Radio at Breakfast

  In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.

  11.10.12
• Investors Survey

  Congratulations to our MRS Awards Finalists

  Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.

  10.10.12
• Politics Survey

  Call a spade a spade

  People rarely expect perfection, says Milorad Ajder, Head of Ipsos's Reputation Centre, but authenticity is corporate gold dust.

  08.10.12
• Social Media Survey

  Is Facebook badly wounded by the "fake likes" revelations?

  Eoghan O'Neill of Ipsos Digital considers Facebook's recent problems with fake likes. What are the implications for social listening and digital advertising?

  05.10.12
• Consumption Survey

  When I was younger, so much younger than today

  John Carroll celebrates the radio and the 50th anniversary of The Beatles' first single in his newest MediaWeek blog.

  05.10.12
• Public opinion Publication

  The Effects of the English Baccalaureate

  Our research for the Department for Education looks at how the EBacc has affected schools' curriculum offer, and pupils' decisions about the GCSE subjects they study.

  05.10.12